PERSONAL BRANDING PEJABAT PUBLIK (ANALISIS ISI AKUN INSTAGRAM WALIKOTA SOLO GIBRAN RAKABUMING RAKA)

PERSONAL BRANDING OF PUBLIC OFFICERS (ANALYSIS OF INSTAGRAM ACCOUNT CONTENT OF SOLO MAYOR GIBRAN RAKABUMING RAKA)

  • Sekar Putri IAIN Syaikh Abdurrahman Siddik Bangka Belitung, Indonesia
DOI: https://doi.org/10.32923/medio.v1i1.1726
Keywords: Content Analysis, Instagram, Personal Branding, Public Officials

Abstract

: The main focus of this research on personal branding of Solo Mayor Gibran Rakabuming Raka through his instagram account, the reason for analyzing Gibran's instagram account is because he is a public official who was recently elected as mayor of Solo and his figure is often a conversation because it is the son of the President of the Republic of Indonesia, Joko Widodo. However, research will be directed about the personal branding of the mayor of Solo since he ran for Mayor of Solo until he was appointed as Mayor of Solo and how he created a great personal branding. The research method used is Qualitative Content Analsis. The results showed that Gibran Rakabuming is identical to Jokowi's figure as in blusukan activities, gestures, word selection and other attributes, but he presents himself to look different from the father of President Jokowi such as blusukan style with a bicycle named mider praja and has a focus of work programs such as in this pandemic era, he focused on the work program that became the tagline "KEBUT VAKSINASI KEBUT PEMULIHAN EKONOMI"

Keywords: Content Analysis, Instagram, Personal Branding, Public Officials

Downloads

Download data is not yet available.
Published
2021-05-31
How to Cite
Putri, S. (2021). PERSONAL BRANDING PEJABAT PUBLIK (ANALISIS ISI AKUN INSTAGRAM WALIKOTA SOLO GIBRAN RAKABUMING RAKA). MEDIOVA: Journal of Islamic Media Studies, 1(1), 99 - 124. https://doi.org/10.32923/medio.v1i1.1726
Issue
Vol 1 No 1 (2021): FIRST EDITION - NO. 1
Section
Articles

Copyright Assignment

As an author of Journal Mediova of the Islamic Journalism study program of the Islamic Da'wah and Communication Faculty, IAIN Syaikh Abdurrahman Siddik Bangka Belitung, I, who sign below:

 Declare: 

  1. My paper is authentic; my own writing and it has not been published/proposed on any other journals and publication.
  2. My paper is not plagiarism but my original idea/research.
  3. My paper is not written by other help, except with Board of Editors and Reviewers recommendation who have been chosen by this journal.
  4. In my paper, there are no other writings or opinions except referred in bibliography and relevant with the rule of writing in this journal.
  5. I will do this assignment for sure. If there are irregularities and untruths in this assignment, I will be responsible later according to the applicable law.
  6. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  7. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  8. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).