LEADERSHIP COMMUNICATION'S ROLE IN STRENGTHENING EMOTIONAL BONDS AMID CHANGE IN THE DIGITAL ERA

  • Anshar Elahi Sinaga UIN Maulana Malik Ibrahim Malang
  • Rafles Abdi Kusuma IAIN Syaikh Abdurrahman Siddik Bangka Belitung
DOI: https://doi.org/10.32923/medio.v4i2.4875
Keywords: Leadership Communication, Organizational Change, Persuasive Techniques

Abstract

Organizational change often introduces discomfort and resistance among members, necessitating effective leadership communication to navigate these challenges. This paper explores the critical role of leadership communication in managing organizational change, focusing on persuasive techniques and emotional intelligence. It underscores that transparent, empathetic, and consistent communication not only reduces uncertainty but also fosters emotional connections within teams. Leaders who employ persuasive communication, coupled with narratives that resonate emotionally, can effectively manage resistance and align members with the organization’s evolving goals. The study also highlights the importance of emotional support, active listening, and openness in dialogue as key factors in building trust and commitment during transitions. In the digital era, the accessibility of communication platforms presents both opportunities and challenges, requiring leaders to adapt their strategies to maintain engagement and cohesion. By integrating traditional and digital communication methods, leaders can enhance their teams' resilience and adaptability, ensuring successful navigation through organizational change.

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Published
2024-11-30
How to Cite
Sinaga, A., & Kusuma, R. (2024). LEADERSHIP COMMUNICATION’S ROLE IN STRENGTHENING EMOTIONAL BONDS AMID CHANGE IN THE DIGITAL ERA. MEDIOVA: Journal of Islamic Media Studies, 4(2), 161 - 178. https://doi.org/10.32923/medio.v4i2.4875
Issue
Vol 4 No 2 (2024): FOURTH EDITION - NO 2
Section
Articles

Copyright (c) 2024 Anshar Elahi Sinaga, Rafles Abdi Kusuma

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