INSTAGRAM SEBAGAI MEDIA PUBLIKASI HUMAS (STUDI PADA AKUN @BANK_INDONESIA_BENGKULU)
Abstract
This study aims to find out how Instagram @bank_indonesia_benngkulu as a new media is used as a publication medium by public relations practitioners at the Bank Indonesia Representative Office in Bengkulu Province. The research method used in this study is a qualitative method with a descriptive approach, using data collection methods by interview and observation. The result of this research is that the public relations of the Bank Indonesia Representative Office in Bengkulu Province has carried out its role as a communication facilitator and communication technician. Public Relations has used Instagram as one of the media in the publication and dissemination of information that has been designed. The ability to write public relations is very necessary in conveying messages to the public. Writing text descriptions/captions has shown 5W + 1H elements (what, who, when, where, why, how) where the content presented contains information with several forms of journalistic documentation in the form of photography, videography, posters/flyers, and comics as a narrative medium. . Utilization of Instagram features is very helpful in publishing and disseminating information, coupled with attractive content packaging and message descriptions, making it easy for people to understand and understand the information presented.
Downloads
Copyright (c) 2023 Salsabila Dwistika Lestari, Alfarabi Alfarabi, Yuliati Yuliati

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Assignment
As an author of Journal Mediova of the Islamic Journalism study program of the Islamic Da'wah and Communication Faculty, IAIN Syaikh Abdurrahman Siddik Bangka Belitung, I, who sign below:
Declare:
- My paper is authentic; my own writing and it has not been published/proposed on any other journals and publication.
- My paper is not plagiarism but my original idea/research.
- My paper is not written by other help, except with Board of Editors and Reviewers recommendation who have been chosen by this journal.
- In my paper, there are no other writings or opinions except referred in bibliography and relevant with the rule of writing in this journal.
- I will do this assignment for sure. If there are irregularities and untruths in this assignment, I will be responsible later according to the applicable law.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).